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The latest data on the January 2020 Google core update

We asked several data providers for some more insights into the latest Google update.

 on January 20, 2020 at 9:00 am
Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites.
The facts. What we know from Google, as we previously reported, is that the January 2020 core update started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or category of web sites. It is a classic “broad core update.”
What the tools are seeing. We have gone to third-party data companies asking them what their data shows about this update.
RankRanger. Mordy Oberstein from RankRanger said, “the YMYL (your money, your life) niches got hit very hard.” “This a huge update,” he added. “There is massive movement at the top of the SERP for the Health and Finance niches and incredible increases for all niches when looking at the top 10 results overall.”
Here is a chart showing the rank volatility broken down by industry and the position of those rankings:
“Excluding the Retail niche, which according to what I am seeing was perhaps a focus of the December 6th update, the January 2020 core update was a far larger update across the board and at every ranking position,” Mordy Oberstein added. “However, when looking at the top 10 results overall during the core update, the Retail niche started to separate itself from the levels of volatility seen in December as well.”
SEMRush. Yulia Ibragimova from SEMRush said “We can see that the latest Google Update was quite big and was noticed almost in every category.” The most volatile categories according to SEMRush, outside of Sports and News, were Online communities, Games, Arts & Entertainments, and Finance. But Yulia Ibragimova added that all categories saw major changes and “we can assume that this update wasn’t aimed to any particular topics,” she told us.
SEMRush offers a lot of data available on its web site over here. But they sent us this additional data around this update for us.
Here is the volatility by category by mobile vs desktop search results:




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